How to Improve Your Linkedin Lead Gen in Less Than One Minute.
Are you effectively using all the tools Linkedin has to offer?
There’s something extremely powerful and engaging about polls. Maybe it’s because they’re quick and easy (almost effortless) to take. Maybe it’s because there’s a curiosity factor—when you take a poll, you also get to see how you stack up to others’ answers. Or maybe the topic just really interests you.
Whatever you find most appealing about polls, know that your prospects likely do, too. That’s why LinkedIn polls should be one of your staple lead gen tools.
What Are LinkedIn Polls?
If you’re not the type of person that loves to cold message people on LinkedIn to drum up leads (or you just simply don’t have the time), LinkedIn polls offer a viable alternative for lead gen.
These polls are user-generated and can be on any topic you like- whether it’s gaining opinions about industry trends or asking about people’s favorite ice cream. You set the questions and answers, and once the poll is published, people in your network can respond.
Your poll may also end up on the feeds of people outside your network if your users share it, giving you even more reach. Pretty good bang for your one-minute buck.
Polls are compelling and require no commitment from the poll taker, so guards are down, and answers are usually honest. Plus, they’re to-the-point and tell you exactly what you want to know.
They’re easy to create, too. Start a post, then click the + icon to see the Create a Poll button in the bottom corner. Set up the poll and let the answers roll in!
Easy, Effective, and Efficient.
How to Use Polls in Your LinkedIn Strategy
LinkedIn is a part of almost every entrepreneur’s strategy, but the poll feature helps you get more mileage from your network. The difference between a good Linkedin strategy and a not-so-good strategy is how effectively you utilize the tools social platforms provide you. Here are some ways you can incorporate polls as part of your successful LinkedIn strategy for lead gen.
For more guidance, download our free guide, “The 5 Easy Steps,” which will help you gain clarity on your offering and audience.
Make New Connections
First and foremost, a poll can be an excellent introductory tool for growing your LinkedIn network. Remember, it’s not just your audience that will see the poll. If it’s compelling to the right people, they will take two seconds to respond.
Their response is not anonymous to the person who created the poll (aka YOU!), so you can follow up with each one individually.
Introduce yourself, thank them for taking the poll, then start nurturing your lead based on their response.
Carefully worded polls can help you separate qualified prospects from non-qualified ones.
Let me give an example: if you are a digital marketing agency, and you want to target people who are doing their own Google Ad campaigns, then your poll might look something like this:
Do you use Google Ads to grow your business?
Yes, I use a digital marketing agency
Yes, I create my own ads.
No, but I’m interested.
No, and I’m not interested.
Now, you have a collection of potential leads that fit the criteria you’re looking for and you can follow up with them accordingly.
Discover Your Audience’s Top Needs
One of the biggest questions entrepreneurs need to answer is deciding what their audience needs and wants from them.
One of the easiest ways to define your Unique Selling Proposition (USP) is by figuring out what your audience really needs and then tailoring your solutions to those needs.
A LinkedIn poll can help you find these answers, plus it connects you to people who care about the questions you’re asking.
For example: you might ask your LinkedIn network about their biggest goals for the year. Make the responses specific enough so that you have something to work with when coming up with a solution for them.
From there, you can create detailed and specific content and share it with each person based on the answer they selected.
Get Feedback for Future Product Development
If you’re building a new product and want to make sure you’re on the right track, polls can be a highly effective LinkedIn marketing hack.
You can use the poll results to figure out what your audience might want from a product you’re creating so you can ensure it caters to their needs. Then, you have a ready-made audience from the poll that might buy your product. Win/win!
Next Steps: Growing Your LinkedIn with Polls
Now that you know more about how LinkedIn polls can grow your business, it’s time to try it for yourself. Make it a goal to create a poll today, then follow up with each person that responds to your poll with a value-driven and genuine message. Use the poll as an icebreaker. Take those leads and nurture them, see if you’re a good fit, and watch your business flourish.